About Us

Decades in the industry of working for and nurturing relationships that make procurement possible left me asking, "What are we missing?" The answer: an efficient method for connecting buyers and sellers to move produce ... faster. And so, Produce Live LLC was created, as a tool I could stand behind because I would personally use it in my day-to-day work. My hope is that you find that this is exactly what you need too, whether you're a buyer or seller, to help you do your job faster and better.


Our Values

Family first, and the rest will follow. That's my motto for life and it applies to work, too. The produce industry has been built upon a foundation of taking care of family, and if you look, you'll see that this is still true today.


Mission & Vision

Keep it simple. Make money.

  • Strategy

    Connect buyers and sellers to move produce.

  • Analytics

    Watch for trends in the industry to adapt to needs of our customers, which is you - the buyers and sellers that use this platform.

  • Testing

    Make a calculated decision, try it out, and then evaluate and modify as the industry requires and demands.